Gen Z is waiting to be engaged, hungry for a connection and eager to be heard and I’m jazzed about it. Agriculture has a great story to tell and the commitment to continuous improvement will resonate with this conscientious group, which makes up nearly a quarter of the U.S. population.
Food-industry website FoodDive.com recognized U.S. chicken producer Sanderson Farms as 2017 Food Company of the Year for its principled stance on antibiotic use in poultry production. Sanderson believes using antibiotics when medically necessary benefits food safety and improves animal welfare and environmental sustainability. Sanderson exhibits transparency in agriculture and food production which increases consumer trust and confidence.