Gen Z is waiting to be engaged, hungry for a connection and eager to be heard and I’m jazzed about it. Agriculture has a great story to tell and the commitment to continuous improvement will resonate with this conscientious group, which makes up nearly a quarter of the U.S. population.
Curious about meat alternatives? They’re coming soon and hopefully the initial food fight they stirred up is being replaced with a big tent approach and embracing consumer choice. I take a closer look at how the rhetoric has changed for the better in my latest blog.
What if I told you we are on the cusp of innovation that could wipe-out diseases affecting millions of people and millions of animals? It’s not an overstatement to say it has the potential to change how we produce food. I’m just learning about it myself and I’m delighted to share what I’ve learned with you in my latest blog.